Photo Focus Dewy Liquid Foundation Makeup, Soft Beige

Introducing the latest addition to the beloved photo Focus line: the dewy foundation. This weightless, ultra-nourishing foundation offers a natural, long-lasting wear. With a silky, creamy texture, it allows for easy buildable coverage from medium to full, effortlessly transitioning from day to night. Perfect for those with normal to dry skin, the moisturizing formula seamlessly blends, blurring imperfections and reducing the appearance of pores for a flawlessly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades to suit every skin tone.

ENHANCE YOUR NATURAL BEAUTY: Our high-performance foundation is designed with a matte, light-diffusing complex to prevent flashback in photos and give your skin a luminous, radiant look.

SELFIE-WORTHY COVERAGE: This foundation is color-matched for all undertones and offers a matte, second-skin finish, providing customizable coverage for a flawless complexion in any lighting.

PUT YOUR BEST FACE FORWARD: Whether you need bronzer, blush, primer, highlighter, setting powder, or concealer, we've got all your makeup needs covered to keep you looking picture-perfect for any occasion. You've found your perfect makeup match.

COMMITTED TO CRUELTY-FREE BEAUTY: We are proud to be 100% cruelty-free, offering a range of vegan makeup and tools including foundation, nail polish, contour palettes, lipstick, brushes, and more.

EMBRACE YOUR WILD SIDE: As a trusted beauty destination, we welcome beauty enthusiasts of all ages, skin tones, ethnicities, and backgrounds. No matter who you are or where you come from, we have a product that's perfect for you.

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